CORTNEY MEARS

DIGITAL MARKETER AND STRATEGIST

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HERE'S WHAT I'M DOING

I’m a web and social media maven with a passion for non-profits, marketing, and brand engagement. I had my first taste of all things digital when I was working as an editor for a print publication that needed to make the leap to the Web 2.0 world … and I haven’t looked back since!

For over 10 years, I've been riding the digital wave to identify emerging trends and help the companies I work for drive business goals. Whether it’s creating social media marketing and listening strategies, increasing site engagement, building analytics reports, or launching SEM campaigns, my goal is to implement the best tactics to achieve a strong brand presence and support sustained growth. Get in touch if you want to learn more.

Social Media Strategy

Digital Analytics

Project Management

SEO

TECHNICAL SKILLS

Social Media

Experience with Facebook, Twitter, LinkedIn, YouTube, Instagram and Snapchat

SEO/SEM

Experience creating SEM campaigns on Google, optimizing content on pages, and providing recommendations to SEO on-site

Google Analytics Solutions

Certified in Google Analytics and Google AdWords; experience with Google Tag Manager, Google Optimize and Google Data Studio

Social Media Listening

Platforms include Hootsuite, Sprout Social, Reputology, Falcon.io

Project Management Solutions

Experience with Agile/Jira, Basecamp

CMS

Platforms include Drupal, Wordpress, Liferay, Sitecore, Sitemanager

CRM

Experience with Salesforce

Email Marketing

Experience with Emma, ExactTarget (now part of Salesforce Marketing Cloud)

Microsoft Office

Adobe Creative Suite

Experience with Photoshop, Dreamweaver, InDesign, Illustrator, Premier and Lightroom

WORK EXPERIENCE

  • March 2017 - Present

    Yale University School of Management

    Associate Director for Digital Content

  • February 2012 - March 2017

    Yale New Haven Health

    Strategist, Web & Social Media

  • September 2015 - Present

    WebMD

    Contract Writer

  • September 2011 - February 2012

    WebMD

    Senior Editor

  • May 2006 - September 2011

    UBM Medica

    Editorial Director; Executive Editor, Content & Strategy; Online Editor

  • May 2004 - May 2006

    Taylor & Francis

    Production Editor II

PORTFOLIO

  • Google Data Studio
  • Hootsuite Dashboards
  • Google Tag Manager
  • Google Analytics

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