This is an issue a lot of page admins are seeing. Because of the number of organizations and brands who have created pages as a way to promote their business or cause, Facebook has adjusted their algorithm so that the average user isn’t inundated with content from pages vs. seeing updates from their friends and family. (There are also a lot of theories that Facebook has done this as a way to force pages to pay for advertising.) Unfortunately, this means it’s harder for non-profits and pages still trying to build a following to get their message out there.
There are a couple of ways to help ensure your messages are seen by your fans:
- Make sure they like and follow you.
- Get more engagement on your posts. When fans engage with your current posts, they will start to see more of your future posts on their news feed.