Facebook ads can be a quick and inexpensive way to boost your hospital’s brand awareness or drive users to a particular spot on your website. Starting late last year, Facebook added Call to Action buttons, making it easier to define your desired call to action. Unfortunately for hospital marketers, most if not all of the available calls to action were not applicable to achieving desired goals.

Today, Facebook added another Call to Action button option to it’s line up: Call Now. Why is this important to hospital marketers in the digital space? Even though most hospital websites have vast online physician directories, many with request an appointment forms, it is difficult to track how many users visited a page and then called or emailed to make an appointment. A direct phone number to a call center or physician office can quickly provide you with your ROI and how many appointments were made as a direct result of the campaign.

In addition to Call Now, Facebook offers the following action buttons:

  • Book Now
  • Contact Us
  • Use App
  • Play Game
  • Shop Now
  • Sign Up
  • Watch Video

Hospital marketers: Do you use Facebook ads as part of your marketing strategy? If so, will you start using this new call to action feature, or will you continue to drive your user to a website?